In the current generation of web design, more emphasis is put on the user experience design to ensure maximum customer satisfaction. This means that instead of only focusing on what the client wants, the designer also considers the needs of the user. In the past generations, web designers used to lay all the emphasis on what they thought was good and that which would please the eye of the client. They didn’t focus much energy on what the client’s customer would experience when using the designed web pages.
With time, there have been an increased number of web pages with almost 1.5 billion web users. The web pages have become more and more complex with numerous interesting features and this has forced the web designers to focus on the user experience. A user experience design will therefore mean that more people will be able to access the web page without much assistance. Failure to this, the customer will simply search for a better page which is user defined and simple to use.
When coming up with suitable designs for web pages, the web designers have to consider the devices that different users have. Unlike the past generations where the computers were the only gadgets that could access the internet, today people can use phones, iPods, iPads and other fancy electronics to access the web. Therefore, in coming up with a web page, the designers have to come up with features which can be accessed from this wide range of devices. In addition to this, people use different types of internet connections for their devices hence an increased need to come up with a user experience design.
The importance of accessibility cannot be undermined when designing web pages to sell online products and services. Those dealing with web based products have to ensure that their pages can be accessed universally. This includes using the old models of manual devices or the newest brands in market. Some devices have special requirements and complicated screen readers hence have to be considered too. This wide range of requirements has resulted to production of user experience web designs which can be accessed by as many customers as possible.
When coming up with complex systems, designers have to do lots of planning over long periods of time in order to ensure maximum customer satisfaction. They have to make the multi sided websites as interactive as possible in order to gain maximum benefits from users. Simply, the web pages have to be pleasant efficient and valuable to the user. Contrary to this, the client is likely to make enormous losses in terms of revenue and investment.
For the smaller companies which have little experience in the field of web design, they should ensure they contact experienced designers to work with. Some of the start-up companies have experienced spontaneous growth and success by creating user friendly web designs. In cases where the starter of the company has inadequate funds, they could consider hiring one experienced designer to train the rest of the IT guys on coming up with the most suitable user experience design.